Brightgreen launches Loomi – super-efficient LED lights

Melbourne based premium LED lighting brand Brightgreen launches its newest venture, Loomi; affordable Tru-Colour LED lights for kickass no-frills everyday illumination.

Loomi lights emit something called Tru-Colour light, which is better than all the other sub-standard LED-generated light that’s out there, invading your eye-space. Tru-Colour is a fancy way of saying that the light generated by Loomi lights makes you look better—more like the ‘true’ you. It’s a fancy science thing that our friends at Brightgreen developed and, because they design our products, they added it in as standard.

How does Tru-Colour work? Where regular LEDs illuminate only eight colours, Tru-Colour lights illuminate fourteen key colours. That’s SIX MORE COLOURS! As a result, they are scientifically proven to produce a ‘better’ white light—one that is made up of almost all of the colours of the visible spectrum.

Their ability to pick out these extra six colours is super-important when making spaces and the people in them look their very best. Remember the first time you put on 3-D glasses, or saw the hidden pattern in a Magic Eye? Tru-Colour is like that.

While we care about looking good, Loomi also care about the environment, saving the dolphins and a bunch of other stuff. So, not only does Loomi give you Tru-Colour as standard, you also get:

•Eye-popping brightness: You’d better have your Ray-Bans at the ready! Loomi lights generate eye-popping brightness at the flick of a switch, meaning there’s never a dull moment.

•Dolphin-saving efficiency: We told you that we care about those dolphins. Loomi lights are great at turning electricity into light, which means cheaper power bills, a happier planet and less dead dolphins. Everyone’s a winner!

•Tortoise-worthy endurance: Loomi lights are the tortoises of the LED world—they basically live forever. Well, not quite forever, but at least 35,000 hours, which equates to 15 years of daily usage (or 4 years if you are like our engineers, who never sleep).

Their first baby: the 12W ceiling light

The first product to be launched by Loomi is the 12W ceiling light. It is infinitely superior to a regular 50W halogen light, which it’s designed to replace, and so easy to install that even your gerbil could do it.

For more product information, inappropriate dad jokes and reassuring advice, contact us via [email protected] or visit Loomi.co.