Verdad Mexican Restaurant

Cubic Products have developed a strong presence in the Australian market for the production of decorative masonry products and through investment in technology, have been able to develop a broad range of custom masonry products for both local and international customers.

While exports have made up a small portion of overall sales, in late 2022 Cubic was contacted by Chicago based architects and interior designers Ariainc who specialise in large scale hotel and hospitality work. With a clear set of product designs for a new large format Mexican restaurant, Verdad Mexican located in Austin, Texas, Cubic were able to work with Ariainc and the construction team from USA national builder ICI Builds, to develop a product and a methodology for install to enable the vision for the project to be realised.

With nine custom blocks in all, the concept was to create blocks reflecting the letters contained in the name Verdad in an Aztec style font with blocks either depicting these letters through voids through the blocks or embossing. The installation carried out in late 2023 involved a complex assembly of these blocks with each and every block’s location specified to deliver the desired impression of the assembly.

With over 6,000 blocks in a 290 x 290 mm format across three 20’ shipping containers, a high level of care was taken by the ICI Build’s team assembling large format walls throughout the restaurant to deliver an exceptional and distinctive outcome for Verdad Mexican.