Adam Goodrum reimagines breeze blocks in collaboration with Brickworks Building Products
Brickworks Building Products have collaborated with one of Australia’s leading designers, Adam Goodrum to create Kite Breeze, a contemporary reimagining of the celebrated Modernist-era breeze block. Kite transforms an iconic material of the past into a new experience for today’s urban landscapes.
Based on Adam’s design ethos and love of geometic art, the collection has a strong focus on transforming spaces through dappled light, featuring a half-inset panel that delivers an array of artistic shadows, patterns and airflow to any space.
Deceptively simple on one level, but deeply complex on another, Kite is perfect for those searching for an imaginative and new interpretation of an iconic symbol of Australian living.
Brickworks and Adam Goodrum have created a unique, bold and forward-thinking design that’s as original as it is functional. Using terracotta clay-based technology, Kite sets a new benchmark for breeze block manufacturing.
Brickworks Building Products General Manager of International Marketing, Brett Ward says, “Brickworks is excited to be at the forefront of Australia’s renewed interest in the breeze block. The recent revival of the breeze block is more than a nod to the nostalgic era of modernism – it reflects a movement towards appreciating the design potential of the humble block.”
The design-led product has been crafted meticulously over two years, delivering an exclusive sculpture that is transformative, while facilitating light and natural ventilation.
Adam Goodrum says: “Growing up in WA, I was surrounded by houses of the 50s and 60s where breeze blocks were a prominent feature. I see them as a symbol of Australia’s love of the outdoors, and the way we embrace indoor-outoor living.”
“One of the most poetic aspects of the breeze block is its ability to create ambience via the interplay of light and shadow. From just one single block, there are an abundance of configurations, patterns and arrangements to design with, so I’m intrigued to see how architects, designers and home owners can play with Kite to help bring their designs to life,” Goodrum says.
Kite Breeze is available in three colourways; White, Dune and Terrracotta, which are influenced by the breathtaking natural beauty of Western Australia. These colours promise to imbue any space with character, warmth and sophistication, from domestic settings to large-scale public projects.
Designed in Australia and made in Italy, Kite Breeze is a global product with a local story.
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