Denfair announces biggest ever activation program

Held at Melbourne Convention and Exhibition Centre from 20 – 22 June, DENFAIR, Australia’s leading destination for contemporary design for designers, architects, interior stylists and design-lovers is only three weeks away with professional and public registration open.

This fifth year of DENFAIR is set to deliver a truly unique design experience and an opportunity to be immersed in three days of cutting-edge collaboration and the ultimate in inspiration.

DENFAIR is co-located with the Australian Institute of Architects’ (AIA) National Architecture Conference. Together, the two industry events spark a collective imagination, presenting a full snapshot of the Australian architecture and design community. Architects visiting the National Conference will be given priority access to DENFAIR.

The theme for this year’s DENFAIR is LIFE WORK, and the exhibition will shine a light on designs which support the rapid integration of our working and personal lives.

In addition to bringing together the best of local Australian and international exhibitors, DENFAIR has announced its largest ever investment in the production of a world-class activation program.

LIVING BAR BY ADAM CORNISH AND JUNGLEFY
Part greenhouse, part speakeasy: debuting at DENFAIR 2019 is a curious installation taking local food sourcing to the next level. Adam Cornish and Junglefy will create a lush living cocktail bar that grows its own ingredients.

Supported by: Cult

LOUNGE BY SPACECUBE
This first floor level lounge by Spacecube will provide an elevated view across the whole show. Intricate screens by Japanese exhibitors Cut Direction bring the space to life and provide the perfect place to people-watch from above the crowd.

Supported by: Spacecube, Godfrey Hirst, King Living

WALLPAPER* CHALET
Harnessing the theme of Winter, DENFAIR’s principal media partner, Wallpaper*, hosts a Chalet evoking the atmosphere of a snowy alpine lodge. The multilayered design references forms and textures inherent in mountain structures.
Supported by: Ross Didier, James Richardson, Kennedy’s Timber, Wood Solutions, Robert Gordon Pottery

CAFE BY PGH BRICKS
DENFAIR’s communal eating space is centred on a long table, encouraging people to stop and share a moment over a meal. This space comes to life with a series of brick applications and features materials such as cardboard, timber shavings and greenery.

SPEAKER SPACE curated by SANDRA TAN
Designed exclusively for the show by Arthur Koutoulas and Joyce Foam Products, this purpose-built forum will house the industry’s most compelling voices in an intimate, acoustically engineered space made entirely of foam. This year there’s a topic to pique everyone’s interest. From ambitious workplaces that enhance quality of life, to meditations on the relationship between wellness and space, and musings on the culture of design, hear from a diverse cross-section of our design community.

Supported by: Major Partner Clipsal by Schneider Electric and Joyce FoamSupported by: Himmel, Godfrey Hirst, How Group

FRONT | CENTRE
DENFAIR renews its commitment to creating accessible industry pathways for emerging designers with the return of its Front| Centre program. This gallery exhibition showcasing a shortlist of the best new talent from across the country in partnership with Craft ACT, Craft Vic, JamFactory and Workshopped together with the Australian Design Centre.

Supported by Spicers, Fab 9, The Design Institute of Australia, Schiavello and DENFAIR

MEDIA SPACE
Phone battery on low from snapping all your favourite stands? Need a spot to organise all those new business cards you’ve collected? The DENFAIR Media Space is where all of DENFAIR’s media partners, including green magazine, Artichoke, Design Anthology, The Local Project and Est come together to recharge their devices and catch up on work.

Supported by: Koda, Polyflor, How Group, TCW

#futurework by FUTURESPACE
DENFAIR launches a new dedicated workspace precinct this year, showcasing first-time exhibitors with expertise in commercial design. Visitors will discover smart solutions and furniture to support today’s mobile professional, and ideas which bring personality and function to both home and office. Designed by Angela Ferguson and Gavin Harris of Futurespace.

Supported by: Futurespace, Kvadrat Maharam, Febrik, Tasman, Godfrey Hirst, Ampelite, Koda

CLEAN AIR BY ADAM CORNISH AND JUNGLEFY
This installation centers on air quality in the modern workplace; aiming to create a visual experiment that showcases how plants can be used to improve air quality and the atmosphere in our built environments.

PALISADES by The Designer Institute of New Zealand

Palisades is an immersive textural landscape inhabited by New Zealand designers Nathan Goldsworthy, Think + Shift and Tim Webber; along with supporting works by local designers and artists.

Supported by Autex Industries and The Designers Institute of New Zealand

EASEL PROJECT
Located at the centre of the show, eight compelling creatives present eight original pieces of work. Developed in tandem by industrial designer Adam Cornish and digital craftsperson Marcus Piper, the project involves some of the most exciting names in the local and international creative world – Adam Cornish, Adam Goodrum, Belynda Henry, Ham Darroch, Jaime Hayon, Louise Olsen, Marcus Piper and Rachel Derum – all breaking from their standard modes of practice to meld art with industry.

Supported by: Axolotl, Forest Furniture & DENFAIR

GOOD DESIGN AWARDS
Having celebrated 60 years of Good Design in 2018, this year’s installation honours this momentous milestone with a retrospective showcase of award-winning Australian furniture, lighting, homewares and objects at DENFAIR.

OAK REDefined LOUNGE by American Hardwood Export Council
An exploration of an American timber species from multiple perspectives, designer Adam Markowitz, Marcus Piper and the American Hardwood Export Council (AHEC) present an evocative breakout space, where visitors can experience the physical and emotional properties of American Red Oak.

Supported by: AHEC and Evostyle

SPEAKER SERIES

Curated by DENFAIR’s first editor, Sandra Tan, this year’s Speaker Series features local and international guests from across the architecture and design spectrum – spatial, product, commercial and cultural.

Our guest moderators bring a wealth of knowledge and expertise to their themed panels. We have Angela Ferguson of Futurespace helming all things workspace, Tamsin O’Neill of green magazine examining closed-loop design practice, Artichoke editor Cassie Hansen serving up a talk on Australian hospitality design, and Hong Kong-based Design Anthology editor Suzy Annetta leading the discussion on new-school design in Asia Pacific.

DENFAIR is also excited to welcome special guests Woody Yao and Maha Kutay, esteemed UK-based directors of Zaha Hadid design, on their first Australian trip. Be sure to grab a seat early for their Thursday afternoon talk.

Presented free to the public with thanks to DENFAIR’s Major Speaker Program Partner, Clipsal by Schneider Electric, all are welcome to attend.

International guest speakers

Woody Yao – Zaha Hadid Design, UK

Maha Kutay – Zaha Hadid Design, UK

Suzy Annetta – Design Anthology Editor, Hong Kong

Cristian Brugnoli – Technogym Architect, Italy

JJ Acuna – Bespoke Studio, Hong Kong / Philippines

Maria Bourke – Steelcase, Hong Kong

A few local guest speakers

Heidi Smith, Gray Puksand

Mark Simpson, DesignOffice

Stuart Krelle, Luchetti Krelle

Rob Mills, RMA

Adele Winteridge, Foolscap Studio

Adam Goodrum, Designer

denfair.com.au

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