Sydney Design Week 2022: External Review With Tom Fereday & AHEC

For Sydney Design Week 2022, the Australian Design Centre hosts External Review, a collaboration between the American Hardwood Export Council, award winning designer Tom Fereday, furniture manufacturers Evostyle and upholstery specialists, Swiss Design.

External Review follows, and celebrates, the entire design process from the source of the raw material  through to manufacture and final presentation with the purpose of shared learning.

“It is important for me as a designer to stop and reflect on some of the processes that have become somewhat intuitive in my work. We have become accustomed to working at a fast pace to respond to the demands of the market. Opening my work up to external review is an opportunity to consider what I know, what I don’t know and what I need to learn to continue to build an environmentally considerate design studio” says Fereday.  

Visitors will be invited to stop and reflect on all the elements that contribute to the creation of a furniture piece from American red oak. They will have the opportunity to learn about and challenge their preconceptions of good practice and the importance of being consumers of considered design. It provides the chance for the wider community to ask, how can we foster a sense of  thoughtful, intentional and environmentally responsible design whilst championing Australian craftsmanship?  

Rod Wiles, Director of AHEC, Oceania says of the collaboration “Australia is home to some of  the world’s most accomplished designers and manufacturers. American hardwoods continue to be very popular with those for whom solid and proven environmental credentials matter. We are very fortunate to work with Tom on this project who is genuinely curious about how to continue to develop his craft despite already having achieved an incredible level of recognition and success. The Australian Design Centre have been a truly supportive partner in bringing this collaboration to life for Sydney Design Week and we are also lucky to continue to be able to work with Evostyle with whom we have forged a close and fruitful relationship over a number of years”

External Review will be at the Australian Design Centre, 101-115 William Street, Darlinghurst, NSW  2010 from 14 – 24 September  

Register to attend the launch event on 21st September.

More info on Sydney Design Week.

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