Tree selection at your fingertips
Without change there is no innovation, creativity, or incentive for improvement. The Speciality Trees website offers customers greater search capability and improved access to create, save and share tree selections. Encased in a slightly different look , the site contains a heap of improvements and new features aimed at inspiring and connecting customers with their business and the benefits of planting trees grown well.
Under development for over 18 months, users of the updated site will be welcomed by fresh colours and enhanced tools all designed to explore their broad range of deciduous, evergreen, native and screening trees they offer in sizes ranging from 30cm containers to 400 litre bags. But there is more.
Building upon the existing Treefinder program – a search platform created to assist the selection of suitable trees for a number of planting scenarios – the updated website allows for an expanded search experience, offering multiple fields not previously accessible. This enables the user to short-list selections based on sort-after attributes or a specific planting situation.
For instance you can search for a deciduous tree with great flowering to eight metres tall for screening, or a large native selection with attractive foliage and an upright growth habit for a coastal planting. Options are only limited to the degree to which you continue to refine your search.
The team at Speciality Trees hope that this tool along with product links to similar trees and other varieties throughout the site will lead to a greater review of possibilities, leading to better tree selection suitability and improved purchasing confidence.
Another feature is being able to search for a tree by its common name. Let’s face it; those Latin names are hard to remember! And if you can’t remember what trees you looked at previously, the site holds your last six selections for instant reference, on whatever screen you view.
Toggling between stock in production and material ready to sell now, is a new feature of the site and gives you an immediate indication of availability.
Of course, for those unsure where to start their tree search, categories have been conveniently assembled to initiate discussion around a number of commonly asked-for characteristics or planting scenarios.
Registering as a user of the site opens up even more functionality allowing user lists to be compiled, saved and emailed to your landscaper or designer for instance. You can request a new quote from the sales team or re-send one previously sent if you are a developer or builder looking to duplicate a landscape look. Your quote history is retained on site and there is provision to attach photos, additional comments or a supplementary plant list.
The ability to save and send is greatly improved and access to information is super easy. Hover your curser over any button or image and you are given an explanation of its function, making this website incredibly easy to navigate. www.specialitytrees.com.au.
NIASA accredited and EcoHort® certified, our material is produced with the highest respect to environmental standards. As a NIASA accredited nursery we have ongoing accountability in a number of key production areas. Our production processes are audited every year to ensure material produced is strong and healthy and free of pest and disease. We proudly grow to Australian Standard AS 2303.