‘Chairity Project’ returns with a twist:
2016 marks the third edition of Cult’s annual ‘Chairity Project’, the esteemed charity event that invites leading Australian creatives to reinvent an iconic chair design.
Each creative is given complete freedom to reinvent the chair, which is exhibited and auctioned off to a charity of the creative’s own choice.
In previous years, Cult has invited creatives to bravely reinterpret an iconic design, including the CH33 (1957) by Hans Wegner for Carl Hansen & Son and the Series 7 (1955) by Arne Jacobsen for Republic of Fritz Hansen.
This year, to shake things up, Cult invites creatives to reinterpret a ‘future classic’; the Officina chair which was designed by Ronan and Erwan Bouroullec for Magis just two years ago, in 2014.
For ‘Chairity Project 2016’, Cult invites 16 creatives from all disciplines – from architecture and photography, to graphic design and jewellery – to take on the unique challenge of reinterpreting the Officina chair.
Cult is happy to welcome back 10 creatives who have participated in previous years such as bassike and Fiona Lynch, along with six new contributors including Marsha Golemac & Dan Hocking, Elke Kramer, Mim Design, Adam Cornish, We Are Triibe and Studio Twocan.
The diversity of creatives taking part in the project results in a wide range of chair reinventions and a captivating exhibition and auction, which will take place 17-27 November.
Richard Munao, Founder and Managing Director of Cult, says: “To me this chair not only represents the icon of tomorrow, but is a fantastic emblem for the Magis brand; a brand that in just 40-short years has both captivated and commanded the respect of the creative community around the world.”
Renowned for its sophisticated, energetic and surprising works of design, Magis continually offers products that showcase masterful industrial techniques with a playful and quirky edge.”
Alberto Perazza, Managing Director of Magis, says: “This year Magis is celebrating its 40th anniversary. Its story is above all a story of people sharing their passion, dedication and challenges together with their collaborators and worldwide partners.”
Thank you Cult for pioneering this wonderful ‘Chairity’ project and for connecting us to such an amazing team of artists and designers. We are very happy to see how each of these 16 Officina chairs have been re-imagined into unique pieces of art.”
Exhibition Dates
This year ‘Chairity Project 2016’ is a travelling exhibition that will be displayed at Cult showrooms in Sydney (17-20 November) and Melbourne (24-27 November).
Charities & Fundraising
All 16 works will be auctioned off with full proceeds going to the charity of the designer’s choice. The online auction is open now for registration. The auction will go LIVE on 17 November and closes 27 November at 9.00pm EST.
To Place a Bid via SMS:
Text: chairity2016 followed by your full name
To: 0458 678 678
Example: chairity2016 John Smith
Follow the registration link you are sent from GalaBid to login and place bids.
To Place a Bid via Browser:
Visit: galabid.com/chairity2016
Click on the ‘register’ button Enter your details and click ‘submit’.
You will then receive a text to your mobile phone with the link to the auction catalogue and a passcode.
Use the passcode to login on any browser or click the link in the text to be automatically logged in on the browser on your smart phone. You are now ready to bid.
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